Rich media or rich content is information with dynamic elements that provides a ‘richer’ user experience. This is web content that includes video, images, infographics, surveys, podcasts etc… It’s not just normal text information with static images but content that engages the end user.
The point is – there is HUGE value in content if it “moves”. To get real authority on the web and to get the all-important “reach” you need a certain type of content with depth and breadth. That’s the content that people love to share, like, repost, use, and bookmark. It’s a page that has all the reverent answers on a given topic.
All businesses active on the web should have a mix or rich content such as